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ERA REAL ESTATE AND RCI CREATE NEW MARKETING TOOL FOR FRANCHISED BROKERAGE AFFILIATES
Program offers discounted vacation certificates to ERA® brokers PARSIPPANY, NJ (December 11, 2001) – ERA Franchise Systems LLC has teamed up with Resort Condominiums International, LLC (RCI) to launch the "RCI Resort Vacation Certificate Program," which offers ERA brokers a new marketing tool through the purchase of Resort Vacation certificates. The newly created program allows ERA brokers to receive discounted rates on the purchase of RCI Resort Vacation Certificates. Each certificate (valued up to $1,500) entitles the recipient to a seven-night getaway at a RCI affiliated resort. There are more than 3,700 resorts in 100 countries, spanning the globe from Italy to Florida. "This is another program we designed to help ERA affiliates maintain their competitive edge," said Angela McNiece, director of Integrated Marketing, ERA Franchise Systems LLC. "The vacation certificates can be used to recruit new sales associates, thank a relocation client, follow-up on a closing or donate to a local fundraiser." The Resort Vacation Certificate Program is part of the ERA® Select ServicesSM program offered to its 28,000 brokers and sales associates. ERA Select Services is a combination of National Preferred and Local Business alliances. The National Preferred Alliances segment provides the benefits of convenience and cost saving offers for consumers, brokers and sales associates. Through the Local Business Alliances segment, ERA customers receive a network of local service providers to assist them before, during and after their move. Currently included in the National Preferred Alliances are special offers on Avis® rental cars and discounts on Entertainment® Coupon Books. RCI, a subsidiary of Cendant Corporation, is the world's leading global provider of products and services to the timeshare industry. In pursuit of its mission to be the market maker in global travel and leisure, RCI offers timeshare exchange services through RCI Points, the first worldwide points-based exchange system, and RCI Weeks, RCI's traditional week-for-week exchange system. Last year, more than two million exchanges were confirmed through RCI, sending an estimated 7.5 million people on vacation. RCI provides integrated timeshare solutions in addition to exchange through RCI Market Links, including consulting, travel agency and technological support. To learn more, please visit the RCI web site at RCI.com. ERA Franchise Systems LLC is a global leader in the residential real estate industry with nearly 30 years experience in developing consumer-oriented products and services. It is a subsidiary of Cendant Corporation (NYSE: CD) in its Real Estate Franchise Group. The ERA® real estate network includes more than 28,000 brokers and sales associates throughout the United States and 26 other countries and territories. ERA information is available to consumers on the Internet at www.ERA.com. ERA properties can also be viewed at www.REALTOR.com®.
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