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ERA Franchise Systems LLC 1 Campus Drive Parsippany, NJ 07054 (973) 428-9700 |
Media contact: Steven Alessandrini (973) 496-7904 steven.alessandrini@era.com |
WHO'S WHO IN LUXURY REAL ESTATE
ERA Real Estate Strengthens Position as Emerging Player Within the Luxury Homes Market
PARSIPPANY, NJ, October 10, 2003 – ERA Franchise Systems LLC announced today that it has become a corporate member of Who's Who in Luxury Real Estate. ERA® is the first corporate franchise system to be invited to join this exclusive, international network of luxury brokers.
Members of the ERA International Collection, the company's luxury homes program, receive discounted membership fees when they join the Who's Who network as an individual company or sales associate member. In addition, as a franchise member, the ERA system receives a profile page in the Who's Who in Luxury Real Estate directory, a Web site presence with a link to the International Collection Web site www.luxuryrealestate.com, and access to Who's Who logos and marketing materials.
"Who's Who in Luxury Real Estate is thrilled to welcome ERA Real Estate to our network of luxury brokers," said John Brian Losh, CEO of Who's Who in Luxury Real Estate. "We were impressed with the ERA International Collection, the quality of luxury market training and programming ERA offers its sales associates, as well as the company's strong international presence. ERA Real Estate demonstrated a commitment to luxury real estate that distinguished them from other companies."
"Our affiliation with Who's Who in Luxury Real Estate strengthens our brand's presence as a capable player in the luxury market and bolsters the resources we provide our sales associates," said Brenda W. Casserly, president and COO of ERA Franchise Systems LLC. "Our ability to establish strategic relationships that are unique to the industry is a great way to provide added value to our affiliates."
Individual companies and sales associates that join Who's Who receive a host of benefits to help them succeed in the luxury market. Individual members receive a personal profile page in the Who's Who directory and on LuxuryRealEstate.com, the largest collection of multi-million dollar homes on the Internet. Member brokers of Who's Who can link their company site to the Who's Who site so their clients can view the entire collection of listings without leaving the member's Web site.
Who's Who members also receive discounted advertising rates in major publications that reach the luxury market target audience such as Unique Homes, The Robb Report Collection, The Wall Street Journal, The New York Times, Variety, DuPont Registry and Luxury Real Estate Magazine. Individual members also receive complimentary listings on LuxuryRealEstate.com and have access to three annual conferences, brochures and a network or global referrals.
ERA® International Collection is the company's strategic program for the luxury home market. This program utilizes the brand's international position and referral network of franchises around the world to create an impressive portfolio of properties. The ERA International Collection employs a range of upscale marketing strategies and techniques that reflect the high value of these properties and high expectations of their buyers and sellers.
About Who's Who in Luxury Real Estate
Established in 1986, Who's Who in Luxury Real Estate is a network of luxury real estate brokers. Headquartered in Seattle, Washington, this assembly of brokerage firms and individuals collectively sells over $50 billion in real estate every year, with an average sales price of $2.5 million. Who's Who searches for those individuals who have demonstrated expertise in the marketing and sale of multimillion-dollar properties. There are currently over 500 firms worldwide in this exclusive organization with more than 1,000 offices and 15,000 agents throughout 25 countries.
About ERA Franchise Systems LLC
ERA Real Estate is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. It is a subsidiary of Cendant Corporation (NYSE: CD) and part of its Real Estate Franchise Group. The ERA® real estate network includes approximately 28,000 brokers and sales associates throughout the United States and 31 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA® information is available to consumers at ERA.com. ERA® properties can also be viewed at Realtor.com. For additional information about ERA Real Estate as well as expert commentary on emerging trends in the real estate industry, visit the Cendant Media Resource Center at www.cendant.com/media/.
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