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ERA Franchise Systems LLC 1 Campus Drive Parsippany, NJ 07054 (973) 428-9700 FOR IMMEDIATE RELEASE |
Media contact: Steven Alessandrini (973) 496-7904 steven.alessandrini@era.com |
New features on ERA.com benefit brokers, sales associates and consumers
PARSIPPANY, NJ, February 26, 2004 – At its annual International Business Conference in Las Vegas, ERA Real Estate today introduced the latest updates and enhancements to its consumer Web site, ERA.com. These new elements include enhanced listing pages, customizable customer features, a refined property search system and an improved navigation system. ERA Real Estate recognizes how critical it is to ensure its Web site remains a valuable, interactive resource for both its sales professionals and consumers alike.
"ERA Real Estate has a well-earned and long-standing reputation as a technologically savvy organization," said P.J. Martin Smith, senior vice president, marketing, ERA Real Estate. "We pride ourselves on working closely with our entire network of sales professionals to help improve the consumer Web site. Our brokers and sales associates fully realize that ERA.com represents an essential selling tool for them, and these latest site enhancements will help attract additional consumers."
For ERA® brokers and sales associates, perhaps the most exciting addition to ERA.com is the My Listing Editor feature. This valuable update enables brokers and sales associates to modify their listings to provide all the specific property information consumers look for. By using this simple editing tool, ERA professionals can enter new property descriptions, additional features and amenities, and even increase the number of photos for a particular listing. The property updates entered by each broker or sales associate are automatically converted to a top-of-the-line listing page that features a new, consumer-friendly layout. Any photos added to a listing by a broker or sales associate will automatically be presented in a new photo treatment called the Photo Gallery, which displays photos in an eye-catching slide show format.
In addition, MyERA.com allows consumers to individualize their experience on the site by saving search criteria and listings, significantly reducing the time needed for their home search. By accessing this new feature, consumers are also able to receive e-mails from ERA Real Estate for home listings that match their specific preferences.
Create A Room and My Virtual Assistant are home planning tools that have been added to MyERA.com. Create A Room can be used to design a virtual room layout for moving or redecorating purposes, while My Virtual Assistant helps a consumer track and record activities involved in the purchase or sale of a home, including inspections, title searches and utility information.
The newly updated site also features an improved property search system, with maps and search functions that provide consumers with more refined property search results through an easier-to-use interface. In addition, improved site navigation makes it easier than ever for consumers to identify and communicate with their local ERA sales professionals.
About ERA Franchise Systems LLC
ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. It is a subsidiary of Cendant Corporation (NYSE: CD) and part of its Real Estate Franchise Group. The ERA® real estate network includes more than 29,100 brokers and sales associates throughout the United States and 30 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA® information is available to consumers at ERA.com. ERA® properties can also be viewed at Realtor.com. For additional information about ERA Franchise Systems LLC as well as expert commentary on emerging trends in the real estate industry, visit the Cendant Media Resource Center at http://www.cendant.com/media/.
