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ERA Franchise Systems LLC 1 Campus Drive Parsippany, NJ 07054 (973) 428-9700 FOR IMMEDIATE RELEASE |
Media contact: Steven Alessandrini (973) 496-7904 steven.alessandrini@era.com |
Redesign makes navigation and editing even simpler for ERA professionals
PARSIPPANY, NJ, March 24, 2004 – As a result of ongoing feedback from its network of brokers and sales associates, ERA Real Estate today announced an upgraded version of its ERA® On-Line Advertiser. Enhancements to the ERA On-Line Advertiser – a Web-based platform for creating marketing materials that include customized advertisements, flyers, posters and billboards – allow ERA professionals the ability to produce customized templates and more flexibility in creating marketing and advertising materials.
One of the most exciting changes to the ERA On-Line Advertiser is a simplified three-step editing process that allows users to select templates, make text and image edits, and produce a marketing piece. ERA professionals are no longer limited by the template layouts. With the new enhancements, they are now able to add or remove, realign, resize, reposition or reformat text and photos, and can also create listing shells with as many or as few homes in a classified advertisement as they prefer. The upgraded version also allows ERA brokers and sales associates to rename and save their customized templates in their personal libraries for future use.
"We remain dedicated to researching and developing better methods to support the business growth of our brokers and sales associates," said P.J. Martin Smith, senior vice president of marketing, ERA Real Estate. "By regularly asking for and getting specific, timely feedback from our ERA® professionals, we are able to ensure programs, such as the ERA On-Line Advertiser, remain valuable marketing tools. We believe this latest upgrade will significantly improve the way our sales associates and brokers deliver branded materials to support their local sales and marketing channels."
About ERA Franchise Systems LLC
ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. It is a subsidiary of Cendant Corporation (NYSE: CD) and part of its Real Estate Franchise Group. The ERA real estate network includes more than 28,000 brokers and sales associates throughout the United States and 30 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA information is available to consumers at ERA.com. ERA properties can also be viewed at Realtor.com. For additional information about ERA Franchise Systems LLC, as well as expert commentary on emerging trends in the real estate industry, visit the Cendant Media Resource Center at http://www.cendant.com/media/.
