2004 Press Releases

ERA Franchise Systems LLC 1 Campus Drive Parsippany, NJ 07054 (973) 428-9700 FOR IMMEDIATE RELEASE

Media contact: Steven Alessandrini (973) 496-7904 steven.alessandrini@era.com

PARSIPPANY, NJ, April 30, 2004 – ERA Real Estate today introduced a personalized e-mail messaging system developed to further help its network of brokers and sales associates keep in touch with potential, current and past customers by providing valuable information about the home buying or selling process.

ERA® e-Direct is comprised of three separate contact cycles designed to coincide with the different timeframes within the real estate home buying or selling process: ERA Client Builder, ERA Move Planner and ERA e-Follow-up. ERA brokers and sales associates can elect to have their customers receive a cycle of targeted, personalized e-mail messages over a period of up to five years.

The ERA e-Direct messaging system is highly flexible, with the three cycles capable of working together or independently. This design feature allows ERA real estate professionals to input new customers at any point in their relationship – before, during or after a real estate transaction. All messages for the three cycles are also available in Spanish to help ERA members meet the real estate needs of the growing Latino market.

"We understand that in order to offer the highest quality service, real estate professionals must be regular providers of valuable information to their customers – long before and after the actual transaction occurs," said Brenda W. Casserly, president and COO of ERA Real Estate. "ERA e-Direct will make it easier than ever for our brokers and sales associates to build and maintain positive relationships with their customers by assisting them through the home buying and selling process."

The first cycle, ERA Client Builder, is designed as a pre-listing prospecting system for contacts in a sales associate's current personal contact list. Within this cycle there are 40 pre-written messages – 20 geared toward potential buyers and 20 targeting potential sellers. The messages – discussing topics such as "The Benefits of Buying versus Renting" and "Curb Appeal" – provide helpful guidance to those in the market to buy or sell a home.

ERA Move Planner, the second cycle of the system, sends a series of six messages to a customer to offer advice and tips during the moving process. Along with an initial "Thank You" message from Brenda W. Casserly, topics covered in the Move Planner cycle include "Getting Started," "Friends and Family" and "The Days Before." These messages are regularly distributed over the time a broker or sales associate first enters the customer in the system to the time of the closing date.

The third and final cycle, ERA e-Follow-up, is comprised of "seasonal" e-mails that include consumer-oriented messages and tips designed to keep the ERA Real Estate professional in their clients' minds, long after the date of the closing transaction. These messages occur four times a year over a five-year span.

About ERA Franchise Systems LLC
ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. It is a subsidiary of Cendant Corporation (NYSE: CD) and part of its Real Estate Franchise Group. The ERA® real estate network includes more than 29,100 brokers and sales associates throughout the United States and 30 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA® information is available to consumers at ERA.com. ERA® properties can also be viewed at Realtor.com. For additional information about ERA Franchise Systems LLC as well as expert commentary on emerging trends in the real estate industry, visit the Cendant Media Resource Center at http://www.cendant.com/media/.