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ERA Franchise Systems LLC 1 Campus Drive Parsippany, NJ 07054 (973) 428-9700 FOR IMMEDIATE RELEASE |
Media contact: Steven Alessandrini (973) 496-7904 steven.alessandrini@era.com |
ITS CONSUMER WEB SITE, ERA.COM
PARSIPPANY, NJ, September 30, 2004 – ERA Real Estate has received a Standard of Excellence Award from the Web Marketing Association for its consumer site, ERA.com. The newly redesigned site earned this award for outstanding achievement based on overall design, copy writing, innovation, content, interactivity, navigation and use of technology.
"As the number of consumers using the Internet during the real estate process continues to grow rapidly, it is more important than ever to have an appealing and inviting Web site," said Bill Cogan, vice president, interactive marketing, ERA Franchise Systems LLC. "Receiving an award from one of the most prominent associations in the industry reinforces the ability of ERA.com to deliver an enjoyable online experience for visitors."
The Standard of Excellence WebAwards are given each year during the annual WebAwards Competition. This year, more than 1,300 sites from 19 countries competed in the event. The Standard of Excellence WebAward recognizes the standard for which all corporate Web sites should strive. Entries are judged against an ever-increasing Internet standard and against peer sites within their industry. The competition was judged by a team of independent Internet professionals.
Redesigned in February 2004, ERA.com was enhanced to create a more robust, interactive site and provide a more personalized online experience. New elements include enhanced property listing pages, a refined property search system, an improved navigation system and customizable customer features through My ERA.com. The site also features a fresh, upscale look and faster access to listings and local ERA affiliate office contact information.
About Web Marketing Association
Now in its eighth year, the WebAward Competition for website development is conducted by the Web Marketing Association, Inc. (WMA), an independent volunteer organization founded with the purpose of evaluating, recognizing and increasing the standard of excellence on the World Wide Web. Its website is located at www.webaward.org.
About ERA Franchise Systems LLC
ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. It is a subsidiary of Cendant Corporation (NYSE: CD) and part of its Real Estate Franchise Group. The ERA® real estate network includes approximately 32,250 brokers and sales associates throughout the United States and 30 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA® information is available to consumers at ERA.com. ERA® properties can also be viewed at Realtor.com. For additional information about ERA Franchise Systems LLC as well as expert commentary on emerging trends in the real estate industry, visit the Cendant Media Resource Center at http://www.cendant.com/media/.
