|
ERA Franchise Systems LLC 1 Campus Drive Parsippany, NJ 07054 (973) 428-9700 FOR IMMEDIATE RELEASE |
Media contact: Steven Alessandrini (973) 496-7904 steven.alessandrini@era.com |
PARSIPPANY, NJ, December 15, 2004 – ERA Real Estate announced it has won two marketing communications industry awards for recent Web-based and traditional marketing efforts. Both the company's consumer Web site and its resource reference guide for affiliate members were recognized for creative and marketing excellence.
"These awards illustrate ERA Real Estate's ability to provide valuable products to both consumers and affiliates alike," said P.J. Martin Smith, senior vice president, marketing, ERA Franchise Systems, Inc. "These latest honors demonstrate our commitment to help our network members provide the best service possible to their clients."
The ERA® consumer Web site, ERA.com, won a Grand Award in the Best of Web Sites category in the 15th Annual International 2004 Galaxy Award Competition, which honors excellence in product and services marketing. The re-designed, award-winning site features many user-friendly components including My ERA.com which allows consumers to customize their experience on the site by saving search criteria and listings, accessing their local office/agent profiles and tracking and recording real estate related activities such as title searches and utility information.
ERA Real Estate's Team Advantage: Your Guide to ERA Products & Services brochure received a MarCom Creative Platinum Award for Excellence in the Brochure/Guide category. The MarCom Creative Award is part of the prestigious Communicator Awards, an international competition that honors excellence and recognizes the creativity and hard work of marketing and communications professionals. Introduced earlier this year, the Team Advantage brochure serves as a reference tool for all of the products, services, training and marketing systems available to the ERA network of real estate professionals.
Earlier this year, the company also received a Standard of Excellence Award from the Web Marketing Association for ERA.com. The site earned this award for "outstanding achievement" based on overall design, copy writing, innovation, content, interactivity, navigation and use of technology.
About ERA Franchise Systems LLC
ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. It is a subsidiary of Cendant Corporation (NYSE: CD) and part of its Real Estate Franchise Group. The ERA® real estate network includes approximately 33,100 brokers and sales associates throughout the United States and 30 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA® information is available to consumers at ERA.com. ERA® properties can also be viewed at Realtor.com. For additional information about ERA Franchise Systems LLC as well as expert commentary on emerging trends in the real estate industry, visit the Cendant Media Resource Center at http://www.cendant.com/media/.
