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ERA® Franchise Systems LLC 6 Sylvan Way Parsippany, NJ 07054 (201) 428-9700 |
Media contact: Jennifer Wieher (201) 359-5209 or jennifer.wieher@cendant.com |
BY THE REAL ESTATE WEB GUIDE
Third Accolade for Site in 1997
Parsippany, NJ (January 14, 1998) – The consumer-based Internet site of ERA Franchise Systems LLC received the highest overall rating for a national real estate franchise in The Real Estate Web Guide. The newly-released book by Real Trends, Inc. and RealSelect contains detailed reviews of 219 real estate company web sites for content, technical savvy and appearance.
ERA received a 13 out of the highest possible score of 15. A five was the highest for each category. Some of the comments included in the review are: "I gave it a rating of five on content... because of the plethora of endless information for consumers throughout this site." And, "This site does little centering on ERA and honestly appears to exist simply as an incredibly helpful resource for home buyers and sellers."
Monthly hits to ERA.com increased 40 percent from June to November 1997. Neighborhood information and enhanced search tools are new features that will be included on the site this year.
This latest award is in addition to three other commendations the site received in 1997. In October, IRED.com, the International Real Estate Directory gave ERA.com its highest rating. The ERA site was also an IRED top monthly pick for October 1997. In September, The Real Estate Library, an electronic industry resource, gave ERA the highest Internet site award, the "Pure Gold" award. In March, the ERA site was named a Yahoo! Daily Pick.
Through the ERA web site, home buyers or browsers, can view homes for sale in their neighborhoods, across the nation or in another country. Sellers can use the site to determine how much their home is worth and buyers can search for homes by identifying location, bedrooms, bathrooms and price range criteria.
A major feature on the site includes the ANSWERS® Book, which answers the 91 most frequently asked questions about buying, selling and financing a home. Worksheets are accessible to help calculate housing costs and home value. The site also includes a "Show and Sell" checklist and a glossary of real estate terms.
"We've pulled no punches on the reviews," said Real Trends Co-Editor Laurie Moore-Moore. "Just like movie reviews, our reviewers tell you which sites are academy award level and which ones should be relegated to the dollar movie." A sample review of The Real Estate Web Guide is available on the web at www.realtrends.com.
ERA Franchise Systems LLC, a subsidiary of Cendant Corporation (NYSE: CD), is a leader in the residential real estate industry with over 25 years experience in developing consumer-oriented products and services. The ERA Real Estate network includes more than 2,600 independently owned and operated brokerage offices with more than 27,000 brokers and sales associates throughout the United States and 16 other countries. ERA is available to consumers on the Internet at www.ERA.com.
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