| ERA Real Estate
Joy Barnett (973) 496-7904 or joy.barnett@ERA.com |
Two new programs facilitate customer follow-up and increase referrals
Parsippany, NJ (September 16, 1999) – ERA Real Estate todasy unveiled ERA Direct, a personalized marketing system designed to help members generate home sales through increased client contact. The new system combines two innovative direct mail marketing programs, "Just Sold" and "Client Follow-Up," that target current ERA clients as well as their neighbors.
The Just Sold component of ERA Direct, features a newly-designed postcard that allows an associate to announce the successful sale of a property to nearby residents. Using an advanced geo-coding system, a postcard is sent to the 25 homes closest to the property sold following the close of a transaction. Each card is personalized with the associate's name and business information (photograph and signature are optional) and contains a business reply card to help drive leads directly to the appropriate office.
The Client Follow-Up component is designed to help retain customers and increase referrals. The associate stays in constant contact with a buyer for a 30-month period following a transaction by utilizing direct mail pieces, including a personalized thank-you letter and informational postcards. For a nominal fee, a sales associate can extend their client contact to five years with a biannual subscription to Today's Living magazine. Each issue features a personalized letter from the sales associate to the customer as well as moneysaving coupons on products and services.
"Personal attention and consistency are critical to meeting the expectations of today's consumers," said Deborah Meeks, Vice President of Marketing for ERA. "ERA Direct is an outstanding way for our real estate professionals to keep in frequent contact with customers by providing further exceptional service to both current and potential homebuyers and sellers."
ERA Franchise Systems LLC, a subsidiary of Cendant Corporation (NYSE:CD), is a leader in the residential real estate industry with over 25 years experience in developing consumer-oriented products and services. The ERA Real Estate network includes more than 2,600 independently owned and operated brokerage offices with more than 28,000 brokers and sales associates throughout the United States and 19 other countries and territories. ERA is available to consumers on the Internet at www.era.com.
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