| ERA Real Estate
Kevin Meyer (973) 496-7215 or kevin.meyer@ERA.com |
Contact: Suzanne Lyons/Phillip Pierce
Edelman Public Relations (212) 704-4557/8274 or slyons@edelman.com phillip_pierce@edelman.com |
Parsippany, NJ (March 1, 1999) – ERA® Real Estate, one of the nation's leading real estate brokerage franchise systems, today launched its 1999 national television advertising campaign. The campaign focuses on the company's new brand positioning of the ERA broker's personal dedication – "Always There For You," – to their customers.
The campaign showcases the communication and interaction between broker and customer as they walk through the various steps of buying and selling a home. Each spot details ERA's commitment to the customer in reflecting that, "At ERA, real estate isn't about property, it's about people." This campaign represents ERA Real Estate's biggest media plan in company history, and the spots have been created to reflect the high standards of client service that ERA expects of its professionals.
"Clearly, personal dedication is the very soul of our business, our strongest selling advantage," said Peter Burgdorff, President and CEO, ERA Real Estate. "And, now it has become the soul of our advertising and marketing efforts."
The new advertising campaign will begin airing on top cable networks today and will roll out to national network programming on March 15th. Each 30-second spot will illustrate brokers and sales associates working with clients to understand and ultimately fulfill their needs in buying and selling a home; whether it be first time buyers, relocating families, downsizing retirees or assisting homebuyers with ancillary services once they've closed on their home.
ERA Franchise Systems LLC, a subsidiary of CENDANT Corporation (NYSE: CD), is a leader in the residential real estate industry with over 25 years of experience in developing consumer-oriented products and services. The ERA Real Estate network includes more than 2,600 independently owned and operated brokerage offices with more than 28,000 brokers and sales associates throughout the United States and 19 other countries. ERA is available to consumers on the Internet at http://www.era.com.
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