| ERA Real Estate
Kevin Meyer (973) 496-7215 or kevin.meyer@ERA.com |
Contact: Suzanne Lyons/Phillip Pierce
Edelman Public Relations (212) 704-4557/8274 or slyons@edelman.com phillip_pierce@edelman.com |
Parsippany, NJ (March 30, 1999) – Going global with anything these days has become the standard for business. Real estate is no different, and now ERA Real Estate is bringing its customers an opportunity to survey real estate in over 19 countries and territories with its re-launch of Global Exclusives, an international buyers guide.
ERA was the first real estate franchise to expand its business beyond the boundaries of North America 17 years ago. Now, more than ever, the global capabilities of ERA are a much-prized asset. The new Global Exclusives will spotlight each ERA member country with a profile of its attractions and representative samples of available properties. The overview will include a description of the country's economics, culture, geography, etc., as well as information on ERA companies and appropriate photographs.
"In the global marketplace, there's literally no horizon business can't reach. Global Exclusives will help ERA brokers maximize a world of opportunities wherever they may be," said Peter Burgdorff, President and CEO of ERA Real Estate. "This newly designed resource will heighten the global profile of ERA, strengthen ties between its members around the world, and expand service to help make the ERA name as much a synonym for quality around the world as it is at home."
The first copy of Global Exclusives debuted to much acclaim in March at this year's ERA International Business Conference in San Diego. Copies of Global Exclusives are being distributed to all eligible ERA affiliates in the U.S., and to major franchisers in Europe, Asia, Africa and the Caribbean.
The initial test-launch of Global Exclusives took place in 1996. It was soon determined that adjustment needed to be made in order to make the publication more effective for brokers and consumers. Burgdorff proposed a new approach to the project, and won majority support from the ERA International Advisory Board.
"It's a coffee table-quality piece," says Burgdorff. "The fact is that ERA is the #1 brand in many European and Asian countries, and we wanted something to showcase our properties internationally."
ERA Franchise Systems LLC, a subsidiary of CENDANT Corporation (NYSE: CD), is a leader in the residential real estate industry with over 25 years experience in developing consumer-oriented products and services. The ERA Real Estate network includes more than 2,600 independently owned and operated brokerage offices with more than 28,000 brokers and sales associates throughout the United States and 19 other countries and territories. ERA is available to consumers on the Internet at www.ERA.com.
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