| ERA Real Estate
Kevin Meyer (973) 496-7215 or kevin.meyer@ERA.com |
Contact: Suzanne Lyons
Edelman Public Relations (212) 704-4557 or slyons@edelman.com |
Parsippany, NJ (May 12, 1999) – ERA Franchise Systems LLC broadcast 90 minutes of its recent 1999 International Business Conference in San Diego live on their Intranet site available to all member franchises. Coupled with their live satellite television broadcast on ERAtv, the dual broadcast was a real estate industry first.
The Intranet broadcast allowed thousands of ERA® member brokers and sales associates who were unable to attend the March conference to make a 'virtual trip to San Diego' from anywhere in the world via their computer. In doing so, each ERA member was able to see first hand the unveiling of new programs, including the new "Always There For Yousm" advertising campaign and the ERA International Collection, among others.
"We want to deliver information where, when and how members want it," said Peter Burgdorff, President and CEO, ERA Real Estate. "By broadcasting on the ERA Intranet site we do exactly that. Any time, from anywhere, our members can tune in and see how our company is delivering our commitment to our members."
The original IBC broadcast remained on the site for one month following the original broadcast, allowing members to view the event as often as they wished. The ERA Intranet site is filled with information that makes ERA members more productive and knowledgeable, and ultimately better equipped to provide service to prospective buyers and sellers.
ERA Franchise Systems LLC, a subsidiary of Cendant Corporation (NYSE: CD), is a leader in the residential real estate industry with over 25 years experience in developing consumer-oriented products and services. The ERA Real Estate network includes more than 2,600 independently owned and operated brokerage offices with more than 28,000 brokers and sales associates throughout the United States and 19 other countries and territories. ERA is available to consumers on the Internet at www.ERA.com.
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