| ERA Real Estate
Kevin Meyer (973) 496-7215 or kevin.meyer@ERA.com |
Contact: Suzanne Lyons/Phillip Pierce
Edelman Public Relations (212) 704-4557/8274 or slyons@edelman.com phillip_pierce@edelman.com |
Parsippany, NJ (March 22, 1999) – ERA Franchise Systems LLC announced today the promotion of Kevin Doohan to Director of Interactive Marketing. Doohan will report to Ralph Pagan, Vice President of Marketing.
Based in Parsippany, New Jersey, Doohan will direct all technology-based marketing initiatives, and oversee the continued development of ERA.com, TeamERA.com and the various interactive products currently offered by ERA. He will also direct the growth of new technology benefitting ERA and its affiliate members.
Since joining ERA in 1997, Doohan has taken primary responsibility for company growth on the Internet. In June 1998, he headed the complete restructuring and relaunch of ERA.com, the consumer website. Doohan has also made vast improvements in the corporate Intranet site, TeamERA.com, and has implemented various tracking capabilities and added hyperlinks on both sites. Doohan hosts a technology segment on ERAtv, a weekly satellite broadcast to the ERA affiliate offices, and has developed guidelines and initiatives to help brokers and sales associates around the country utilize current technology capabilities.
"Kevin is the driving force behind the strength of ERA online," Pagan said. "He is chiefly responsible for the growth of ERA.com and all other interactive marketing components, and that has led to the overall increase in levels of satisfaction among both consumers and our affiliate members."
Doohan has an MBA from Northeastern University, and is a graduate of Rochester Institute of Technology. He is an active member of the NYC chapters of the RIT Alumni and the American Marketing Association.
ERA Franchise Systems LLC, a subsidiary of Cendant Corporation (NYSE: CD), is a leader in the residential real estate industry with over 25 years experience in developing consumer-oriented products and services. The ERA Real Estate network includes more than 2,600 independently owned and operated brokerage offices with more than 28,000 brokers and sales associates throughout the United States and 19 other countries and territories. ERA is available to consumers on the Internet at www.ERA.com.
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