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ERA Franchise Systems LLC 6 Sylvan Way Parsippany, NJ 07054 (201) 428-9700 |
Media contact: Jennifer Wieher (973) 496-5209 or jennifer.wieher@cendant.com |
Parsippany, NJ (November 20, 1997) – ERA has been selected by HomeSteps to be the exclusive real estate company for 1998 to lead a new program designed to help sell its inventory of homes valued in excess of $2 billion a year.
ERA was chosen as the Franchise Select program partner. Franchise Select is part of a new branding initiative by HomeSteps, to select a major real estate company as a partner to encourage the sale of HomeSteps properties through national real estate brokers. As its partner, ERA sales associates will have the opportunity to participate in Selling Agent Select, an incentive program designed to focus real estate sales associates on selling HomeSteps properties. The partnership allows ERA sales associates access to HomeSteps' home listings, the second largest owner-seller of properties in the nation.
"We chose ERA as our partner to launch Franchise Select because ERA is a progressive and results-driven franchise," said John Czerw, HomeSteps vice president of Real Estate Services. "We are confident that this exclusive arrangement will allow both ERA and HomeSteps to expand an already close relationship."
"HomeSteps is a superior product offering financial opportunities for the home buyer and we are proud to work with them through this program," said Peter Burgdorff, ERA president and chief executive officer. "The HomeSteps program ties in perfectly with ERA Real Estate’s goal of helping consumers achieve the dream of home ownership. Historically, HomeSteps offers a great value for home buyers especially first time buyers."
The program will be rolled-out January 1, 1998 and enrolled ERA agents will have the opportunity to earn a bonus when they sell a HomeSteps property. There is no cost to the associate or a limit on the number of associates participating.
"Another reason we're excited about working with ERA is its affiliation PHH Mortgage, one of our best customers," said Czerw.
ERA Franchise Systems LLC, a subsidiary of HFS Incorporated (NYSE: HFS), is a leader in the residential real estate industry with over 25 years experience in developing consumer-oriented products and services. The ERA Real Estate network includes more than 2,600 independently owned and operated brokerage offices with more than 27,000 brokers and sales associates throughout the United States and 16 other countries. Over 40,000 homes are listed on the ERA Internet site at www.ERA.com.
HomeSteps works with real estate brokers and agents across the U.S. to sell over 20,000 homes annually. All properties available for sale are listed on the HomeSteps internet site at www.homesteps.com. HomeSteps is the second largest owner-seller of single family property in the U.S. HomeSteps is a trademark of Freddie Mac, a stockholder-owned corporation chartered by Congress in 1970 to create a continuous flow of funds to mortgage lenders. By supplying lenders with the money to make mortgages and packaging the mortgages into marketable securities, Freddie Mac sustains a stable mortgage credit system and reduces the mortgage rates paid by home buyers. Over the years, Freddie Mac has opened doors for one in six home buyers in America and two million renters.
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