NEW FEATURES ON ERA.COM "SPEAK" TO CONSUMER CONVENIENCE
– Audio listings and interactive maps increase convenience of online home searches – PARSIPPANY, NJ, March 31, 2005 – ERA Real Estate today announced further updates to its award-winning ERA.com consumer Web site to make the process of searching for a home easier and more convenient than ever before. The site now features a unique audio listing tool that enables ERAŽ sales associates to "speak" to consumers when they are viewing home listings on the site. In addition, a new interactive mapping system helps home searchers gain a better understanding of exactly where their potential new home is located by creating driving directions from that home's location to work, schools and other points of interest. "The new audio listing and interactive mapping functions on ERA.com are yet another example of our goal to provide added value and convenience to home seekers visiting the site," said Bill Cogan, vice president of interactive marketing, ERA Real Estate. "Our sales associates can now point out, in their own words and voices, the unique aspects of each of their listings. Consumers searching online will gain more in-depth knowledge of the homes they are interested in by simply listening to a short audio message or accessing our interactive maps." By simply calling a toll-free number, ERA sales associates can record a description for each of their listings, in English or Spanish, to further personalize their Web listings and develop and strengthen customer relationships that can often begin with an online search. If a sales associate chooses not to record a description in their own voice, a default computer-generated voice will then greet customers to ensure that each and every property on ERA.com offers an audio listing. The new mapping system featured on ERA.com is a robust, interactive tool that even allows users to choose several properties at a time and create a "Driving Tour" in order to efficiently visit each home during a house-hunting journey. The new mapping system is also a great tool for sales associates, providing them with another reference tool they can offer their customers during showing appointments.
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