| ERA Franchise Systems LLC 1 Campus Drive Parsippany, NJ 07054 (973) 428-9700 FOR IMMEDIATE RELEASE |
Media contact: Steven Alessandrini (973) 496-7904 steven.alessandrini@era.com |
– "New Thresholds" program designed to address diverse needs of 50-plus consumers –
PARSIPPANY, NJ, February 16, 2005 – ERA Real Estate today announced a new marketing and prospecting system created to help its network of real estate professionals serve the growing mature consumer market. The New Thresholds program is designed to help sales associates address the specific needs and concerns of 50-plus consumers, which represents one of the fastest growing segment of today's real estate market.
The ERA® New Thresholds program provides ERA brokers and sales associates with services and resources specifically designed for mature consumers. Targeted marketing and presentation materials, including separate brochures for both mature homebuyers and mature home sellers, have been written to help ERA professionals communicate with this unique market segment. ERA members can also employ several new print and banner advertisements that can be customized to meet the needs of each individual real estate professional. In addition, the ERA New Thresholds program includes a video that highlights the ERA commitment to the mature homebuyer and profiles success stories of ERA sales associates and brokers who have worked within this market.
"Mature home buyers and sellers often have very unique and diverse needs," said Brenda W. Casserly, president and COO, ERA Franchise Systems LLC. "Through the ERA New Thresholds program our brokers and sales associates can provide customized and personalized real estate services ¿ whether a mature consumer is looking to buy a vacation home, investment properties or a place to retire."
ERA Real Estate offers a number of related training resources to compliment the marketing and prospecting benefits of the New Thresholds program. The ERA system continues to be the only national real estate network that offers the Senior Real Estate Specialist (SRES) designation course online to its members. This course prepares professionals to deal with the specific concerns of an older clientele. ERA Real Estate also provides education and development opportunities related to the mature market such as the Resort and Second Home Market designation offered through The Real Estate Buyers Agent Council (REBAC), as well as courses through its ERA International Collection, a member-ship based program designed to help real estate professionals in their marketing of high-end properties.
About ERA Franchise Systems LLC
ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. Since 1977, ERA Real Estate has teamed up with the Muscular Dystrophy Association in its fight against neuromuscular diseases, raising more than $30 million.
The ERA network includes more than 38,000 brokers and sales associates and approximately 3,000 offices throughout the United States and 49 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT LLC.
ERA Franchise Systems LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.
ERA Franchise Systems LLC information is available at ERA.com.
