ERA Franchise Systems LLC 1 Campus Drive Parsippany, NJ 07054 (973) 428-9700 FOR IMMEDIATE RELEASE

Media contact: Steve Alessandrini (973) 496-7904 steven.alessandrini@era.com

PARSIPPANY, N.J., (February 13, 2006) – ERA Real Estate today announced the launch of the ERAŽ Direct Marketing Resource Center, an innovative marketing program designed to help ERA affiliates keep in contact with their prospects and customers. The new program can be fully accessed by ERA affiliates through the company's intranet site, www.teamera.com.

The ERA Direct Marketing Resource Center serves as a "one-stop" online destination for ERA affiliates' prospecting and direct marketing needs. Through the resource center, brokers and sales associates can manage their own comprehensive consumer databases, as well as a wide selection of targeted print and Internet-based materials, to create targeted prospecting, customer loyalty and direct marketing programs.

"More than ever, long-term success in the real estate industry is based on developing and maintaining strong customer relationships," said Brenda W. Casserly, president and COO of ERA Real Estate. "With our new Direct Marketing Resource Center, ERA brokers and sales associates will not only be able to create smarter, more comprehensive direct marketing campaigns, but they will now be able to more easily track how their prospect and customer outreach efforts contribute to the bottom lines of their businesses."

The ERA Direct Marketing Resource Center will enable ERA professionals to manage their communications to their closed buyers and sellers with a variety of targeted consumer follow-up programs after closing that offer professionally written, customizable postcards, newsletters and e-mails. The resource center also allow ERA sales associates or brokers to utilize prospecting and customer follow-up messages designed for specific customers such as Hispanic, 50+ or Luxury markets.

In addition, affiliates will benefit from the integration of the resource center with the company's DirectAcccess: Powered by ERA LeadRouter™ system, allowing them to customize direct marketing activities with print-on-demand and Internet-based tools for truly integrated campaigns. Finally, the new resource center will allow ERA professionals to access information and advice regarding prospecting, customer loyalty and measurement of return on investment.

About ERA Franchise Systems LLC
ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. Since 1977, ERA Real Estate has teamed up with the Muscular Dystrophy Association in its fight against neuromuscular diseases, raising more than $30 million. The ERA network includes more than 38,000 brokers and sales associates and approximately 3,000 offices throughout the United States and 49 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT LLC. ERA Franchise Systems LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. ERA Franchise Systems LLC information is available at ERA.com.