ERA LAUNCHES NEW "GOLD STAR PROPERTY" PROGRAM FOR MOVE-IN CONDITION HOMES
New marketing program designed to increase marketability of premier properties while enhancing the transaction process for buyers, sellers and sales associates PARSIPPANY, N.J., (February 14, 2006) – ERA Real Estate today announced ERAŽ Gold Star Property, a new program designed to ensure maximum satisfaction and consistency for both buyers and sellers throughout the transaction process. Under the program, an ERA sales associate works with a seller to complete a property evaluation report and provides recommendations of any needed repairs or activities that must be completed before the property can be listed as an ERA Gold Star Property. These requirements include getting the home in "move-in" condition, providing a home warranty and completing a seller disclosure. As a result, potential buyers will know that a designated ERA Gold Star property is "buyer-ready" and free of the need for any repairs. "This new premier properties program provides our network of professionals with another valuable tool to differentiate themselves from the competition," said P.J. Martin Smith, senior vice president of marketing, ERA Real Estate. "Furthermore, we believe these designated 'move-in' homes will provide both buyers and sellers with a smoother transaction, free of any unwanted surprises or tense negotiations." For sellers, the ERA Gold Star Property program will help attract serious buyers seeking a home that truly stands out from the competition, efficiently maximize the value of their home in the shortest time possible. For buyers, the program will help shorten their home search by identifying "move-in" ready homes and providing valuable information about a property up front. ERA Gold Star Property helps ERA professionals reduce the time on market for their listings by ensuring their properties maximize their marketing appeal and fall within the correct price point. All listings designated as an ERA Gold Star Property will benefit from a full array of program-branded marketing tools including eye-catching promotions, open house signage, yard signs and comprehensive listing information and "talking photo galleries" prominently featured online at ERA.com.
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