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ERA® Direct Marketing Resource Center – a truly unique program that combines two powerful components. It is not only a one-of-a-kind, comprehensive consumer database, that offers you unsurpassed access to and management of valuable customer data. It also contains a diverse selection of ERA-branded print and email direct marketing programs to help you prospect and stay-in-touch with many different types of consumers.
Quick Flyer – This tool includes property flyers and an expanded selection of personal promotion flyers that you can create with just a few clicks of the mouse.
Quick Market Report – lets you give potential sellers and buyers a snapshot of recently sold homes in an area, as well as other real estate-related material in a very concise and professional printed informational package.
Logo and Image Library – contains an abundance of photos and logos available for you to use for market promotional pieces. The images include imagery relating to diversity shots, along with architectural images within a house or outside, yard signs, open house and listing presentation images, as well as families and sales professionals interacting with customers. Also included in the library are many different ERA logos, program logos and certification logos.
My Marketing Manager: Powered by ERA® – allows you to build trust and awareness of the ERA brand in the area you serve and grow your business by delivering a consistent message to potential customers via traditional and online media.
Media – We have made an effort to ensure that our ads inform as well as entertain, and project an engaging personality that makes them stand out from the competition. Our success is proof that our commercials make a positive impression on our customers, in addition to the industry recognition we have garnered by winning two prestigious Telly Awards. *
- Internet Advertising – Online advertising has become an indispensable tool for the real estate industry, with NAR studies reporting that nearly 80% of homebuyers start their search on the Web. Continuing a tradition of technical innovation, ERA Real Estate® is pushing the boundaries of this powerful medium by creating, rich media banner ads with content that draws consumer interest, and by using technology that pinpoints a viewer's location. Ad units are reinforced by eye catching banner ads that deliver consistent brand messaging and feature a sleek new look and feel that will set the tone for all ERA advertising and marketing efforts.
* Subject to change.
Effective Branding –
- Brand Image: In neighborhoods all over this country and around the globe, the bright red, white and blue ERA sign is recognized as the symbol of the highest degree of real estate professionalism. Behind that sign is our total dedication to more creative and effective marketing of homes. We are successfully building the ERA global brand name through television and other mass media. Whether on television, on the Internet, in local newspapers, or in direct mail and brochures – the ERA marketing programs always reflect our commitment to selling houses, and our equally strong commitment to raising the ethics and standards of our industry.
- Awareness vs. Activity: Our marketing programs utilize a two-fold approach of national image and direct response television buying designed to not only increase brand awareness and deliver frequency, but to also drive leads to our member offices. In addition, we are constantly working at the local level to create a steady flow of new buyers and sellers.
- Awards and Recognition:
  - Realogy's proprietary DirectAccess: Powered by ERA LeadRouter™ system was named a co-winner along with Google Earth in the "Most Innovative Technology" category of the annual Inman Innovator Awards, presented July 27 by Inman News at the Real Estate Connect conference in San Francisco.
  - ERA Real Estate was awarded 2005 J.D. Power and Associates Award Recipient of the "Highest Overall Satisfaction For First Time Home Sellers Among National Full Service Real Estate Firms."
  - Our Communications department is designed to keep you informed is also award-winning:
  - ERA.com is an award-winning consumer Web site.
  - TeamERA.com has been recognized for its excellence by winning the following awards:
  - Our top quality events have also been recognized.
- Public Relations: An aggressive program that keeps ERA Real Estate in the news nationally and member brokers in the news locally. At ERA Real Estate, we understand how important it is to maintain a presence in all the major trade publications as well as the public eye. We also publish "Team ERA" magazine, designed to foster team spirit and internal communications between affiliates.
- Diversity: ERA Real Estate understands that today's market place offers unique opportunities and obstacles. Diversity in recruiting and in customers is an important part of the ERA System. As such we offer an array of tools for our sales associates and offices to use including specialized training, listing presentations in Spanish, specific content on TeamERA.com for marketing to the Hispanic community, as well as diversity commercials, print ads and prospective cards.

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Marketing Made Easy