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Marketing Properties

Marketing Properties
  • Mapping System – This robust system allows consumers to map properties to gain a better understanding of where their new home is located, create driving directions from their new home to work locations, school locations, and more. The tool also allows users to choose several listings and create a Driving Tour in order to visit each home during their house-hunting journey.
  • Neighborhood Page Library – When searching for a new home, potential buyers are often just as interested in details about the surrounding community as they are about the property itself. With the My Neighborhood Page Library tool, you can create neighborhood information pages to highlight the special qualities that enhance the value of a property such as bustling downtown areas, community amenities for a new development, the renowned antique district, and more. These pages can be attached to your listing pages as well as your ERA Super Profile pages on ERA.com for consumers to see. The neighborhood pages that you create can be saved in special libraries for future use.
  • Audio Listing Descriptions – Now you can "speak" to your customers when they view listings on ERA.com. You can attach an audio description for each of your listings in English and/or Spanish language.
  • Photo Gallery – Since many homebuyers and sellers express that photos are extremely valuable when searching on a real estate Web site, the new ERA.com Photo Gallery offers a new perspective for online listing photos. ERA.com visitors can now enjoy an interactive slide show of the photos available for a particular listing.
  • Virtual Tours – On the Web, photos and virtual tours are key in attracting new customers. You can add a virtual tour link into the description of your listing through CREST EDG or via My Listing Editor.
  • ERA Mortgage – ERA Mortgage makes mortgages smooth and easy. They cater to each customer's unique financial situation. By offering over 100 different mortgage products, ERA Mortgage can meet the diverse requirements of all of your customers.
  • My Listing Editor – take advantage of a simple, easy-to-use editing tool where you can enter in new property designations, additional features and amenities and increase the number of photos on your listings. Your updates and details will be automatically converted to a top-of-the-line listing page that features a fresh, new layout, a new photo display called the Photo Gallery and much more.

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