Anytime you focus on a niche market, there are unique distinctions in handling listings, finding the right buyers – and marketing yourself. International Collection: Luxury Market – The ERA International Collection is a strategic program for the luxury home market. It is a membership-based program that utilizes our international position and referral network of franchises around the world. Resort Properties International – The basis of this program is the unique opportunity to network within a membership of talented resort specialists. The program provides eye-catching marketing materials that are resort specific, a dynamic logo and a dedicated Web site for resort-type properties. ERA Resort Properties International emphasizes our ERA relationship around the world and represents each unique resort market. Historic Real Estate Program – ERA Franchise Systems LLC is proud to be affiliated with the National Trust for Historic Preservation, which is a non-profit membership organization dedicated to the preservation and protection of America's diverse historic places. Through this relationship, we are able to offer brokers and sales associates educational classes that will support them in their business. Hispanic Market – ERA Real Estate is dedicated to helping you target this "emerged" market and become the Realtor of choice for the Latino homebuyer and seller. As an ERA sales associate, you have a comprehensive marketing and prospecting system that has been crafted to give you a distinct advantage in working with this market. Mature Market – ERA "New Thresholds," highlights our commitment and belief that the Mature home buyer or seller has crossed over a new threshold to a more vital, exciting and successful part of their life. ERA Real Estate provides you with a selection of very targeted prospecting, marketing, pre-listing / listing tools created especially for you to market to the 50+ consumer. For Sale By Owner – Sellers who are attempting to sell "by owner" are one of the best sources of listings – we already know they want to sell! Private Sellers are in a position to benefit from your services – immediately! Nearly 85% of all For Sale By Owners eventually list with a Realtor. 1 The broker/sales associate they choose is usually the one who contacted them first and stayed in contact until they were ready to list. National Military Broker Network – The National Military Broker Network (NMBN) is an independent, non-profit, unincorporated Association of ERA Member Brokers who specialize in military relocation and servicing the military client. Its purpose is to provide training to its members so as to provide quality real estate services to military families. Membership in the NMBN also assures that your referrals will go to Member Brokers who have made the commitment to acquire the special knowledge necessary to assist military buyers and sellers. Commercial Real Estate Program – ERA Commercial Investment Network is an independent network of ERA Member Brokers dedicated to serving clients and customers in the leasing, management, auction, sale and acquisition of commercial and investment real estate and business opportunities on a national and international basis. ERA Elements – ERA Elements, a system designed to assist sales associates in building their real estate business. From getting new customers in the door to creating customers for life, this easy-to-navigate feature highlights some of the many valuable ERA tools and products available to help you succeed. 1 www.TeamERA.com Previous Next